A project revisited
Pocket was originally a project my classmate and I completed in 2018, during our first quarter at Seattle Central Creative Academy. It was my first time creating an app interface, so revisiting this project in 2020 allowed me to look at past mistakes and consciously design better solutions.
With the project refresh, I focused on improving the UI and tweaking some parts of the user flows, rather than rethinking research and UX strategies.
Learning about the users
To understand how children in our age range use money and how their parents interact with them in financial spaces, we conducted exploratory interviews with three parents and three children with ages ranging from 10 to 13. We also browsed parenting forums to find common pain points from parents.
Below are highlights of the learnings that informed our proposed solution.
- Usually give their children cash rather than going through any form of banking.
- Believe that children keeping money digitally will cause them to lose the sense of its growth and value.
- Want ways for their children to set money goals.
- Mostly just keep cash, saving money in a wallet.
- When saving for something, they collect cash and recount what they’ve earned each time they add to the collection.
- Want more financial autonomy.
So… what are pockets?
We knew our focus should be on teaching money management skills through encouraging children to save up money. But our research taught us that mobile banking can cause children to lose the physical aspect of saving up money. They can’t see a growing pile of cash anymore.
This led us to distill down to three main features for our MVP:
- Allowing users to save for multiple specific goals.
- Having progress visible with every goal so users can still visualize their savings.
- Giving moments of celebration to encourage users to keep saving.
From these features, we created the Pocket system: each Pocket is a specific savings goal the user creates. When a Pocket is in progress, it’s always accompanied a progress bar so that visualization is constant.