Setting the scene
When I joined Likewise in November 2019, they were still solidifying their visual branding, which gave me freedom to explore different visual styles. However, it was a challenge to keep finding the right balance of tone with each new campaign.
We tested a large number of ads during my time with Likewise, but this case study will highlight just three campaigns I worked on, two of them done in collaboration with Aviva, the Marketing Manager.
Shoes on or off?
For one of the earlier campaigns, the team wanted to use the slogan “What to watch and where to watch it.” From that starting point, I wanted to emphasize the abundance of choice in streaming services and things to watch.
This message presented a key problem Likewise can solve: scanning through all these choices can be time-consuming, so use a recommendation app to find what to watch next quickly!
I provided a couple different versions of this ad so we could conduct A/B testing.